The Mahindra Group today announced the launch of ‘The Museum of Living History’, a new world, contemporary space at the Mahindra Towers, Worli, Mumbai. More than a showcase of the past, the museum is designed to be a continuum to the future, connecting the historic richness of the last 75 years to its evolving present and the undiscovered future. It is a one-of-a-kind initiative that reflects the Group’s purpose and its people. It is a space where #PurposeMeetsDesign.
Anand Mahindra, Chairman, Mahindra Group, said, “Just as life is not static, The Museum of LivingHistory is a living, breathing entity in the ever-changing world of the Mahindra Group. The museum celebrates the philosophy, the DNA, the core values, and the culture of the Group and is a cornucopia of stories that define us. I am excited to see it evolve with time and tell a brand story like never before.”
The architectural design of the museum reflects a nautilus, spiral in shape, which is reflective of the company’s growth, expansion, and constant renewal. The interior reflects a futuristic space with delicately balanced textures and light that seem to be in constant motion. A mutoscope shows a growing Banyan Tree video on a wall suggesting an ever-expanding Group. There are objects and hype-boxes within the space that move and respond to touch. A laser beam of light, like a ticking clock invites you to experience the present and walk into the future.
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