New Delhi, March 8, 2023: Firefox Bikes yesterday launched its inspirational campaign “#RideYourFire” on the occasion of International Women’s Day. As part of the video campaign, Firefox recognizes and celebrates all the women associated with the brand which includes their employees, ambassadors, community members and women channel partners for making their mark in the industry.
The campaign “#RideYourFire” highlights the immense potential of women in the cycling community along with showcasing that women have the power to break down barriers and push boundaries, creating a space where they can come together and inspire each other.
As an on-ground activation, Firefox joined hands as the Ride Partner for International Women's Day Cyclothon 2023, organised by the Directorate of Education, Govt of Delhi in collaboration with UNESCO; themed 'Unity Ride for Gender Equality & Green Future' which took place on 5th of March 2023.
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